The Tipping Point by Malcolm Gladwell ePub Download

Download The Tipping Point by Malcolm Gladwell ePub novel free. “The Tipping Point: How Little Things Can Make a Big Difference” is a quick read, and a must for anyone with a business, marketing, or management background.

Description of The Tipping Point by Malcolm Gladwell ePub

“The Tipping Point: How Little Things Can Make a Big Difference” is a fascinating little book laying out Gladwell’s theory of how social change is driven. Malcolm Gladwell is the author of this interesting book. Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference offers a provocative model of how change occurs in human systems. He posits the idea of the tipping point, first used in the study of how infectious diseases spread and uses that model to explain how certain behaviors spread across human populations. It is an exciting idea, as most of us think of change as incremental, and also imagine that change must be systemic to work. Gladwell makes a convincing case that little changes, when applied correctly, can create a tipping point to set in motion lasting change. “The Tipping Point”, by Malcolm Gladwell, is an essential text for individuals business, educational and government leaders who seek to better understand and generate positive social epidemics within today’s society. As Gladwell states, “the best way to understand the emergence of fashion trends, the ebb, and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of other mysterious changes that mark everyday life is to think of them as epidemics.” Gladwell aptly calls this process, The Tipping Point. Gladwell’s insightful argument is that ideas, products, messages, and behaviors spread like viruses.

The Tipping Point by Malcolm Gladwell

To support his argument, Gladwell, describes how Hush Puppies shoes in the 1990s suddenly became fashionable after years of steady decline in sales or how Paul Reveres “word of mouth” ride alarming colonists of an imminent attack by the British spread more effectively than his counterpart, William Dawes, who was carrying the same message. So, how can we better understand why some trends “tip” and others don’t? Gladwell argues there are 3 rules which can provide us with insight into the Tipping Point: The Law of the Few, the Stickiness Factor, and the Power of Context. Marketing industry personnel can take a direct lesson from Gladwell’s The Tipping Point. Yet, where the text is most effective is how The Tipping Point can be utilized by transformational leaders to better understand why social trends fall of crime rates in urban cities, teen suicide and smoking suddenly spike or dissipate within communities. Understanding human nature is not an exact science. Therefore, by critically examining societal epidemics and their tipping points, transformational leaders can better serve their communities by instilling positive changes/trends to remedy negative societal epidemics. Ultimately, Gladwell’s model about creating an epidemic from a newly introduced item proves to be a true reality. A connector, maven, and salesperson must be present, and his three criteria are essential for the hype that will cause a bandwagon effect. Gladwell’s perspectives may very well change the way people view social trends that would otherwise remain unquestioned.

Detail about The Tipping Point by Malcolm Gladwell ePub

  • Name: The Tipping Point: How Little Things Can Make a Big Difference
  • Author: Malcolm Gladwell
  • ISBN: 0316346624
  • Language: English
  • Genre: Advertising, Statistics, Market Research Business,
  • Format: PDF/ePub
  • Size:
  • Page: 301
  • Price: Free

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