Consumer Behavior by Michael R. Solomon PDF Download

February 18, 2024 Business

Download Consumer Behavior by Michael R. Solomon PDF free. The “Consumer Behavior: Buying, Having, and Being (12th Edition)” is a good book when learning about marketing research concepts.

Description of Consumer Behavior by Michael R. Solomon

The “Consumer Behavior: Buying, Having, and Being (12th Edition)” is a really great consumer behavior textbook for those who are interested in understanding how marketing is applied in the ever-changing environment. Michael R. Solomon is the author of this book. Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. In this book, consumer Behavior has been invaluable in understanding the techniques of Marketing in today’s world. There is a good mix of cross-cultural information, to help readers understand how marketing to an American audience differs from marketing to the Chinese, for example. It also delves thoroughly into subcultures, from African Americans to tweens to Harley riders.

It discusses the challenges of narrowing down the social class in our mobile society. It discusses how buyers have ongoing “wars” in their heads between the rational decision-making process and the emotion-driven pleasure centre. We would recommend this book to anyone wanting to gain a greater understanding and insight into their audience in business.