The Orange Code by Arkadi Kuhlmann Bruce Philp PDF Download
Download The Orange Code by Arkadi Kuhlmann Bruce Philp PDF eBook free. “The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause” contains a lot of great information about a code orange that people can follow or implement to their own situation.
Description of The Orange Code by Arkadi Kuhlmann Bruce Philp PDF
“The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause” is the perfect book for anyone who wants to run a unique business. Arkadi Kuhlmann and Bruce Philp are the authors of this book. This book is an inspiring and refreshing look at leadership from the perspectives of two gurus from their respective industries. The Orange Code recounts ING DIRECTV’s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann who believes in the power of individuals to control their financial destiny and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.
The book discusses the unconventional approach to business strategy, leadership, and management that built ING Direct. Written by the company’s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world’s most well known and valuable brands. It reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story. The level of success achieved by ING Direct holds some important lessons for people beyond. In short, it is a very useful book for those involved in the business community.
Detail About The Orange Code by Arkadi Kuhlmann Bruce Philp PDF
- Name: The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
- Authors: Arkadi Kuhlman, Bruce Philp
- ISBN: 9780470538791
- Language: English
- Genre: Banks & Banking
- Format: PDF
- Size: 3 MB
- Pages: 272
- Price: Free
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