Switch by Chip Heath ePub Download
Switch by Chip Heath Download PDF eBook free. “Switch: How to Change Things When Change Is Hard ” is a remarkable self-development book that is now available for download in PDF and ePub format.
Switch by Chip Heath Summary
“Switch: How to Change Things When Change Is Hard ” is a good self-help book to change your life. It is a great book written by a great author. Here is its description and a brief summary to get an idea about its content.
“The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control.
The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.”
Details About Switch
- Book Title & Author: Switch by Chip Heath
- Publish Date:(February 16, 2010)
- Language: English
- Genre: Self Development
- Format: PDF/ePub
- Size: 1 MB
- Price: Free
Switch PDF Download
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